Interactivity is important for many different reasons, with
the most important reason being that it gathers the interest of customers
giving them a platform in which they are able to interact in some way. With interaction more time is spent on a page
with more options for the customer, or viewer of a web page drawing them in to
your product. The article that I choose for this blog assignment is called
“Interactivity is King”. In this article the author talks about how we are
seeing a trend with more and more companies turning to interactivity for
advertising purposes. The author
explains how we are far progressed from the days in which a information allowed
no interactivity stating that “there is no way to deny the fact static pages
just don’t cut it anymore.” In this
article the author also explains the importance and rationale behind creating
and interactive website. With the
advancement of the Internet over the last decade and with all of the websites
available on the internet that people navigate everyday, it is very important
to make your brand stand out. This
article is related to internet communication because it explains a critical
component that must go into creating a website that will have success in capturing
the mind, and repeat visits of viewers.
Without a unique interactive platform for a website it will be
indistinguishable from the million others on the internet making it hard to get
your name or brand out to the public. I
think that one way we can measure web interactivity in a web design is by
looking at what elements that are incorporated into a website offer an
interactive platform for a user, and how realistic and convenient it is to
interact on the website.
http://webdesignledger.com/interactivity-is-king/
